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NBC, GM Join for Marketing Partnership

May 12, 2008  •  Post A Comment

NBC’s pre-upfront meetings with advertisers have yielded a partnership with General Motors that will put two of the company’s cars in the new drama “My Own Worst Enemy,” Broadcasting & Cable reports. The product placement will be in addition to on-air buys and a presence on NBC Universal’s digital and out-of-home platforms, the newspaper says.
—Vlada Gelman

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