NBC’s pre-upfront meetings with advertisers have yielded a partnership with General Motors that will put two of the company’s cars in the new drama “My Own Worst Enemy,” Broadcasting & Cable reports. The product placement will be in addition to on-air buys and a presence on NBC Universal’s digital and out-of-home platforms, the newspaper says.
—Vlada Gelman
NBC, GM Join for Marketing Partnership
May 12, 2008 • Post A Comment
Your Comment