Nielsen Launches Mobile @Plan

May 29, 2008  •  Post A Comment

The Nielsen Co. will expand its @Plan online audience profiling system to the mobile arena, Online Media Daily reports. The new service will allow advertisers to reach the 48 million U.S. wireless subscribers who use their phones to access the Internet, the Web site says. @Plan provides lifestyle and demographic information for the top 200 mobile sites, the Web site notes.
—Vlada Gelman

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