TBA Global is launching TBA DEEP, a stand-alone division that will develop and distribute branded programming online using a team of 12 experts, Media Daily News reports. Digital Entertainment Engagement Programming, or DEEP, already counts McDonald’s, Ford, Chivas and MTV among its clients, the Web site says. Brian Murphy, executive vice president of branded entertainment for TBA, expects the company’s digital developments to make up a larger share of its revenue in the future.
—Vlada Gelman