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TNS Rejects $1.78 Bil. Bid from WPP

May 5, 2008  •  Post A Comment

Taylor Nelson Sofres rejected a $1.87 billion offer from WPP Group that would have created the world’s second-largest market research company after The Nielsen Co., the Wall Street Journal reports. WPP’s big was designed to block a merger with GfK AG of Germany and could result in a bidding war.

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