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Unilever Goes Interactive With Ads

May 14, 2008  •  Post A Comment

Unilever will start using interactive advertisements to sell products such as Degree deodorant, the Wall Street Journal reports. The company, which has agreements with Comcast and DirecTV, will run ads in which customers may use the remote control to get more information or request for a brochure, the Journal says.
–Danny King

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