Verizon Wireless found that small banner ads on mobile devices produced the same level of brand recall as 30-second television spots, Media Daily News reports. The company’s data also revealed that mobile banner ads produce click-through rates that are “exponentially higher than online” banner ads, said mobile advertising leader Stephanie Bauer Marshall, the Web site notes.
—Vlada Gelman
Verizon Data Supports Mobile Ads
May 15, 2008 • Post A Comment
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