WE TV’s “Bridezillas” has launched an online application in which users can imagine themselves as brides, Online Media Daily reports. The campaign uses technology from Oddcast, which was responsible for Elfyourself, and allows users to upload their photo and integrate it into a video scene chosen from five different bride variations, the Web site says. The campaign will run for 90 days on www.wetv.com, the Web site notes.
—Vlada Gelman