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Yahoo to Announce Partnership With WPP

May 16, 2008  •  Post A Comment

Yahoo today will likely announce a partnership with advertising company WPP in an agreement that will help WPP better target Internet users through its 24/7 Real Media unit, the New York Times reports. WPP acquired 24/7 Real Media for $649 million last year in an attempt to build more Web advertising agreements, the newspaper says.
–Danny King

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