ABC Gives Online Makegoods

Jun 16, 2008  •  Post A Comment

ABC is offering makegoods for TV advertising time on its online video player, Media Daily News reports. Mike Shaw, president of advertising sales for ABC, claimed that the online ad inventory is more valuable than linear programming ad spots because prices are higher for digital ads and they exclusive commercial time in a rotation of the network’s top-rated shows, the Web site says. Shaw would not reveal the identities of the handful of marketers who took the ABC.com video makegoods, the newspaper notes.
—Vlada Gelman

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