Ad Spending Forecast Lowered

Jun 30, 2008  •  Post A Comment

Even as a robust upfront has broadcast and cable television executives grinning, a new forecast from a large ad buyer says U.S. ad spending will be even slower than predicted a the beginning of the year, the Wall Street Journal says. Ad spending will grow 3.4% in 2008, down from a 3.7% forecast originally issued by ZenithOptimedia. Global ad spending, on the other hand, will post slightly higher gains, the media buyer says.


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