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Crude TV Characters Featured in Ads

Jun 18, 2008  •  Post A Comment

Mainstream advertisers like Coca-Cola, Subway and White Castle are borrowing characters from more crude programs such as Fox’s “Family Guy” for their advertising campaigns, the New York Times reports. The companies hope that by using characters from the Fox show, they will attract the teen and young adult viewers with whom the show is popular, the newspaper says. “Family Guy” licensed merchandise “is beginning to flourish,” according to 20th Century Fox Television’s Gary Newman, but Elie Dekel, executive vice president of licensing and merchandising for the company, insists that they have a policy against selling “Family Guy” licensed products that are targeted at children under 14, the newspaper notes.
—Vlada Gelman

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