DirecTV Switchover Ads May Mislead

Jun 9, 2008  •  Post A Comment

DirecTV ads saying that its subscribers’ programming won’t be affected when the U.S. switches over to digital broadcasts next February may be misleading, TelevisionWeek reports. Because some of its subscribers get local channels over the air, they will need a converter box in order to maintain that programming, the magazine says.
—Danny King


  1. DirecTV isn’t the only one misleading consumers about the digital changeover. Comcast Cable ads tell existing subscribers that “Comcast has you covered on the switch to digital tv”. They have you covered IF:
    -you pay higher fees for digital cable
    and IF:
    -you pay them $4-5 a month for a converter box for each TV
    That’s NOT “covered”.

  2. Jeff- Incorrect. Comcast will perform the digital-analog conversion before sending it down the line to your home. No converter box necessary.

  3. As usual the hand-wringers are crying ‘wolf.’ Cable companies WILL send analog signals; and you would only need a converter box if you receive TV OVER-THE-AIR!

  4. Programming that comes from Directv is all digital. Over the air programming doesn’t originate from Directv. However most Directv consumers know you can also pickup hd ota in most markets with a simple antenna. Which of course is digital, and you must subscribe to their hd package.

  5. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

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