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FCC to Prepare New Placement Rules

Jun 23, 2008  •  Post A Comment

The Federal Communications Commission this week is expected to begin the process of creating new rules about letting viewers know when advertisers have paid for product placement in programming, the Wall Street Journal reports. “You shouldn’t need a magnifying glass to know who’s pitching you,” said FCC Commission Jonathan Adelstein, who is pushing for action. Current rules require on-screen disclosure during the credits after a show, but “a crawl at the end of the show shrunk down so small that the human eye can’t read it isn’t really in the spirit of the law,” he said.

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