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NextMedium Plays Product Placement Cupid

Jun 2, 2008  •  Post A Comment

Los Angeles-based NextMedium is hoping to streamline the product placement process, the Los Angeles Times reports. The company pairs up television shows and music videos seeking advertisers with brands that want to have their product featured in entertainment programs and videos, the newspaper says. The company’s client list boosts 120 productions and hundreds of advertisers, the newspaper notes.
—Vlada Gelman

2 Comments

  1. Well written, a collection! ~

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