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Nielsen Goes Out-of-Home

Jun 19, 2008  •  Post A Comment

Nielsen’s out-of-home tracking service, which measures viewing in bars, hotels and gyms, will launch later this summer, Media Daily News reports. Nielsen Out-of-Home Report will collect data from 4,700 panelists, who will carry AT&T cell phones with program exposure tracking software, the Web site says. Nielsen will supplement the national service with tracking in six local markets by the end of the third quarter, the publication notes.
—Vlada Gelman

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