Sears Goes to the ‘Mall’

Jun 19, 2008  •  Post A Comment

MTV and retailer Sears are partnering for the cable network’s musical TV movie “The American Mall,” Broadcasting & Cable reports. Sears will carry the soundtrack and an exclusive special-edition DVD of the film, which premieres Aug. 11, the publication says. The partnership also features branded spots, giveaways and promotions on shows such as “TRL,” the newspaper notes.
—Vlada Gelman

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