TV audience researcher TRA and DVR-maker TiVo have made a licensing deal that will give TRA access to set-top-box data from TiVo’s 1.7 million STBs, Adweek reports. The researcher matches viewing data from set-top boxes to purchase data from frequent shopper cards for clients that include CBS and Publicis Groupe’s MediaVest, the newspaper says.
—Vlada Gelman
TRA to Research TiVo Viewing Data
Jun 25, 2008 • Post A Comment
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