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Viewers Recall VOD Ads

Jun 2, 2008  •  Post A Comment

An IAG study found that viewers are more likely to recall brands seen in spots during video on-demand viewing than on linear TV, Mediaweek reports. Viewers are more engaged with VOD ads because they actively seek out VOD programming on their own, the newspaper says. Advertisers also point to the limited commercial space and lack of competition in the VOD arena, the newspaper notes.
—Vlada Gelman

One Comment

  1. Gute Idee und außerdem auch schoene Homepage.

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