Writers Ask FCC for Placement Rules

Jun 26, 2008  •  Post A Comment

Writers Guild of America-West president Patric Verrone has asked the FCC to establish guidelines for product integration disclosure, Daily Variety reports. Verrone states in a letter to FCC chairman Kevin Martin that product integration interferes with the writers’ creative process, and viewers should be alerted when product placement is forced into programming, Variety says.
—Sergio Ibarra

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