Youth Served Too Much Booze on Cable

Jun 24, 2008  •  Post A Comment

A final report from the Center on Alcohol Marketing and Youth finds the average 12 to 20 year old viewer saw 301 ads for alcoholic beverages in 2007, up from 216 the previous year, the New York Times reports. According to the group, 95% of the over-exposure occurs on cable and the worst offenders included Bud Light, Miller Lite, Coors Light, Hennessy Cognac, Smirnoff vodka and Mike’s beverages including Mike’s Hard Lemonade.


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