Ad Outlook Clipped at Google’s YouTube

Jul 9, 2008  •  Post A Comment

Google is finding it harder than expected to sell ads on the Internet video offerings on YouTube, the Wall Street Journal reports. One ad buyer says marketers are still testing the waters on YouTube, according to the paper. YouTube, which cut back on the number of clips it sells ads against because of copyright litigation with Viacom, is likely to register ad sales of $200 million for the full year, the paper says, citing to two people familiar with the situation.

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