Carl’s CEO Says Paris Ad Brought Riches

Jul 24, 2008  •  Post A Comment

Andy Puzder, chief executive of Carl’s Jr.’s parent company, says his company’s television advertisement featuring Paris Hilton washing a car was “maybe the most successful ad of the decade,” Advertising Age reports. Mr. Puzder says risqué ads may be necessary because Carl’s spends about a third as much on its advertising as Burger King and about one-tenth of what McDonald’s spends, the magazine says.
—Danny King

One Comment

  1. This is exactly what I needed. Much appreciated.

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