DirecTV’s High-End Hit May Drop Profit

Jul 25, 2008  •  Post A Comment

DirecTV’s push for higher-end customers by marketing itself as the premium satellite company may eventually hurt earnings in a down economy, Reuters reports, citing Kaufman Bros. analyst Todd Mitchell. DirecTV may have gained as few as 100,000 subscribers in the second quarter, down from an increase of 275,000 in the first quarter, the wire service says.
—Danny King

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