Cost-cutting at General Motors could mean tough times for the advertising and media businesses, the Wall Street Journal says. GM was the fourth-largest advertiser in the U.S. with $2.1 billion in spending in 2007, having already sliced spending by 7.7% the previous year. GM spent 11% less on TV during 2007, but hasn’t released details about its future media plans.
GM Cuts May Flatten Media Biz
Jul 16, 2008 • Post A Comment