The new season of AMC’s award-winning “Mad Men” will explore the private self versus the public personae of its characters, series creator Matthew Weiner tells USA Today. “Last season, a lot of it was about discovery and peeling away layers. Now that we’re on the inside of all these people, we’re trying to take it from their point of view,” says Weiner, who also is executive producer. Weiner says he’d also like to see the show attract a bigger audience this season.