Men7, Red Bull Push ‘DNA of Sport’

Jul 1, 2008  •  Post A Comment

Multiplatform lifestyle and entertainment network Men7 and Red Bull have joined forces to create “DNA of Sport,” a branded entertainment Web series, Adweek reports. The 15 12-minute episodes will explore how action-sport athletes push the boundaries of what is possible through discipline and daring, the newspaper says. The webisodes also will be available on Hulu.com and through mobile platforms Sprint and Verizon, the newspaper notes.
—Vlada Gelman


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