MTV ‘Homecoming’ for Veterans

Jul 28, 2008  •  Post A Comment

MTV’s voter campaign “Choose or Lose” will feature an hourlong special about veterans, “Homecoming,” on Monday night, the New York Times reports. Musician Kanye West and MTV correspondent Sway Calloway will visit the homes of three veterans, the newspaper says. MTV decided to reinvigorate its “Choose or Lose” campaign despite cutbacks in its news and documentary programming when an MTV survey revealed that nearly 70% of the network’s demographic knew someone who had served in Iraq, the newspaper notes.
—Vlada Gelman

One Comment

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