NBC has signed WPP Digital’s Schematic unit to provide the Web video player for its 2,200-plus hours of live streaming Olympics coverage, Online Media Daily reports. The player, which will be available on NBCOlympics.com and will feature interactive picture-in-picture, also will allow viewers to access 3,000 hours of on-demand coverage, event replays, highlights and interviews, the Web site says.
—Vlada Gelman