Nielsen Mobile Teams With MRI

Jul 31, 2008  •  Post A Comment

Nielsen Mobile and Mediamark Research & Intelligence are launching Mobile-MRI, a research service that will provide behavioral, psychographic, demographic and product usage information on mobile users, MediaWeek reports. MRI recently ended its partnership with M:Metrics, which was acquired by comScore to compete with Nielsen Mobile and Nielsen Online, the newspaper notes.
—Vlada Gelman

One Comment

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