‘Shark Week’ to Take Bite Out of Ratings

Jul 25, 2008  •  Post A Comment

Discovery Channel is prepping for the start of its 21st annual Shark Week, which begins Sunday night, USA Today says. The annual shark fest brings in big ratings for the network—last year’s kick-off special was watched by 4.2 million viewers, enough to crack the top 20 weekly cable ratings, the paper says. This year the themed week begins with “Mythbusters: Shark Special.”
—Sergio Ibarra

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