Almost 21 million viewers have watched some of the first 10 days of coverage of this year’s Tour de France on Versus, MediaWeek reports. The channel, which has been broadcasting live during the morning and showcasing encore coverage throughout the day, has seen increases in its ratings among men ages 18-34 throughout the day’s various showings.
—Sergio Ibarra
Versus Ratings Rise With Tour de France
Jul 17, 2008 • Post A Comment
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