Weather Rolls in for NBC

Jul 7, 2008  •  Post A Comment

After a long period of exclusive negotiations, NBC Universal, along with two private-capital firms, acquired the Weather Channel, Television Week reports. Key assets in the deal include weather.com, which is considered more valuable with its 40 unique visitors per month than its cable channel, available in 95 million homes. No price was announced but TVWeek says reports pegged the price at about $2.5 billion. NBC Universal CEO Jeff Zucker told the New York Times said NBC could share talent and staffing with the Weather Channel and vice versa. The purchase could also endanger NBC’s Weather Plus operation, the Times adds.

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