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YouTube Ad Revenue Falls Short for Google

Jul 9, 2008  •  Post A Comment

Worldwide revenue from YouTube, which is likely to total about $200 million in 2008, has fallen short of Google’s expectations, the Wall Street Journal reports. Google Chief Executive Officer Eric Schmidt admitted some big advertisers are uncomfortable with the idea of their ads appearing next to amateur videos and said the company hasn’t quite figured out how to best format video advertising on the Web site, the newspaper says. Google wants to sell more video ads and display ads on YouTube while expanding into the television, radio and newspaper ad markets in order to target the 90% of global ad dollars that don’t go to the Internet, the newspaper says.
—Vlada Gelman

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