Logo

Baseball Touching New-Media Bases

Aug 14, 2008  •  Post A Comment

America’s pastime has gone digital, and the Wall Street Journal interviews Bob Bowman, CEO of Major League Baseball’s Advanced Media unit, which generated $400 million in revenues last year. Bowman says baseball’s next target is handheld devices, with applications on deck for both the iPhone and the Blackberry.

Your Comment

Email (will not be published)