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Candidates to Boost Latino TV Ad Sales

Aug 15, 2008  •  Post A Comment

Spanish-language broadcasters expect to get a bump in their advertising sales from presidential candidates trying to get the Latino vote in states that can tip the election, the Los Angeles Times reports. Extravision will double its ad sales to $12 million from the last presidential campaign period, according to an analyst, while Univision Communications Chief Financial Officer Andrew Hobson expects the company to take in $20 million in political ads during the second half of 2008, the newspaper says. The presidential candidates are expected to heavily invest ad resources in Colorado, New Mexico, Nevada and Florida, where Latinos make up between 12% and 37% of the electorate, the newspaper notes.
—Vlada Gelman

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