Everyone Aboard the DRTV Train

Aug 26, 2008  •  Post A Comment

Direct response television advertising is on the rise, reports AdWeek. Money spent on traditional TV advertising is relatively stagnant: First-quarter figures for 2008 saw only a 2% rise from the same time the previous year. DRTV expenditures, however, grew 19% during that same period. Coca-Cola is one of the many companies that are increasing DRTV advertising budgets. In 2007, Coke invested $4.5 billion in DRTV spot spending alone, AdWeek says.
—Christopher Perez


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