Nielsen Trims Wait Period for C3 Ratings

Aug 6, 2008  •  Post A Comment

Nielsen will deliver C3 ratings to networks and advertisers in 12 days beginning this fall, Media Daily News reports. That’s only a three-day reduction from the current minimum 15 days because Nielsen has to wait seven days after a programming week for DVR-enabled viewing numbers, the Web site says.
—Vlada Gelman

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