TheWB.com will launch Aug. 27 with Johnson & Johnson as a charter sponsor, MediaWeek reports. The Web site has partnered with Comcast to offer classic series from The WB, including “Buffy the Vampire Slayer” and “Gilmore Girls,” in addition to such Warner Bros.-produced series as “Friends” and “Veronica Mars,” on Comcast’s video-on-demand service and Filmcast.com, the newspaper says. There is speculation that Warner Bros. Television Group is launching the Web site to test the waters for a possible WB cable network, the newspaper notes.
—Vlada Gelman