TV Households Rising

Aug 29, 2008  •  Post A Comment

As the U.S. population grows, so does the number of television households, MediaPost reports. The Nielsen Company estimates the number of TV homes will increase 1.5% to total 114.5 million homes for the 2008-09 TV season. The fastest-growing audiences are Asian and Hispanic TV homes. Baby boomers also are swelling the ranks of older TV viewers. The geographic areas with the biggest increases were the Southwest and Rocky Mountain regions.
—Christopher Perez

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