ANA Criticizes Yahoo-Google Deal

Sep 8, 2008  •  Post A Comment

The Association of National Advertisers voiced its concern over a recent government approval of a Yahoo and Google Internet search advertising agreement, claiming “the partnership will control 90% of search advertising inventory,” Reuters reports. The ANA sent the objection in a letter to Assistant Attorney General Thomas Barnett, the wire service says. As part of their deal, Google would lend its search advertising services to Yahoo to use on its search engine system.
—Sergio Ibarra

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