CBS is using social networking Web sites Facebook, MySpace and Google’s iGoogle to promote its fall lineup, Silicon Alley Insider reports. CBS partnered with iWidgets to create applications where users of those sites can watch the shows on their own pages. The first series to get the application treatment are “The Amazing Race,” “The Young and the Restless,” “Numbers,” “NCIS,” “CSI,” “CSI: New York” and “CSI: Miami.”
—Christopher Perez