ESPN Added to Sports Complex’s Name

Sep 24, 2008  •  Post A Comment

The Wide World of Sports complex at Orlando’s Walt Disney World amusement park is getting a name change, the Orlando Sun-Sentinel reports. Disney hopes to capitalize on its brands by changing the name from Walt Disney World’s Wide World of Sports to ESPN Wide World of Sports. Ken Potrock, Disney World senior VP for the sports complex, hopes the popularity of the ESPN brand among sports enthusiasts will bring in more visitors to the facility that draws 250,000 athletes and 1.2 million spectators a year. “If you’re in the sports business and you happen to own the most powerful sports brand, why wouldn’t you leverage that?” he told the newspaper.
—Christopher Perez

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