Fox Makes Golf OOH Deal

Sep 29, 2008  •  Post A Comment

Fox has inked a deal with ProLink Solutions, officially venturing into the digital out-of-home business, MediaWeek reports. ProLink operates 30,000 GPS-equipped screens on golf carts found on more than 400 golf courses, the publication says. A TV program highlighting America’s great public golf courses, set to launch in early 2009, will be the first integrated advertising opportunity under the new partnership.
—Christopher Perez

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