Advertising Age looks at Monday’s Wall Street meltdown and how it will affect ad spending. Advertising analysts are predicting little short-term fallout, since the companies that triggered Monday’s downturn aren’t big players when it comes to marketing spending. What analysts foresee is a lack of consumer confidence in the long term due to Monday’s events.
—Christopher Perez
How the Wall St. Crisis Affects Madison Ave.
Sep 16, 2008 • Post A Comment
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