The delay in letting customers automatically conduct transactions through television advertisements is a result of pricing and common language for the process, not the technology, Media Daily News reports, citing MediaBank Chief Executive Officer Brad Keywell. MediaBank, which process about $20 billion in annual transactions, competes against Donovan Data Systems in the automated transaction-processing market, Media Daily News says.
—Danny King
MediaBank Ready for TV Ad Payments
Sep 19, 2008 • Post A Comment
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