Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s mobile audience of 1.1. million unique monthly visitors, the Financial reports. This marks the first mobile ad syndication deal for the software company. CNBC’s WAP site, which offers real-time quotes and breaking business news alerts, is one of the fastest-growing business and financial WAP sites, logging just over 10 million page views per month, according to Elisabeth Sami, CNBC senior VP for business development.
—Christopher Perez