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Product Placement Ads Down

Sep 16, 2008  •  Post A Comment

A new Nielsen report finds that product placement advertising in prime-time TV dropped almost 15% during the first half of the year, Daily Variety reports. The number takes both cable and broadcast into consideration. Alone, placement in broadcast prime time increased 12% while dropping some 20% on cable. Some scheduling difference in both groups attributed to the changes, the trade says.
—Sergio Ibarra

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