MTV scored its biggest audience since 2004 with Sunday’s 25th annual Video Music Awards with a little help from its Viacom family, Multichannel News reports. During the awards telecast, VH1 ran a rotating series of three promos encouraging viewers to watch the VMAs. The network’s usual fare of “I Love Money” and “Brooke Knows Best” were not shown during the show.
—Christopher Perez
VH1 Gives MTV’s VMA Audience a Boost
Sep 11, 2008 • Post A Comment
the best part of the VMA’s was Kanye West’s performance at the end… the worst part was the host (what’s with the accent?)