A New Moniker for HBO Video

Oct 2, 2008  •  Post A Comment

HBO Video is no longer, Video Business reports. In this digital age, the HBO unit will be known as HBO Home Entertainment to better reflect its varied releases and formats. HBO titles are distributed by Warner Home Video and encompass every platform from DVD to Apple’s iTunes. “With changing technologies and the increased variety of distribution methods, we feel this new name fully encompasses our business,” HBO spokesman Adam Rabinowe said.
—Christopher Perez

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