Bravo, Oxygen Winning Viewers in Key Demo

Oct 27, 2008  •  Post A Comment

Women 18-49 have been flocking in droves to NBC Universal’s female-targeted one-two punch known as the Bravo and Oxygen networks, MediaWeek reports. The demographic has made up the bulk of the networks’ prime-time audience, according to Nielsen N Power data. The same group also is more likely to have a bachelor’s degree and almost half make at least $100,000. This audience is also more likely to stick around during commercial breaks, with Bravo ranked first among all basic cable networks with a 72% engagement mark, IAG Research data shows.
—Christopher Perez

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